Web site design and implementation
Duration: One to four days - modular
Overview: By the end of the course you will be aware of all the aspects involved in creating a well-designed effective Web site. This includes in-depth Web site design, XHTML / CSS template creation, sourcing and converting images, editorial, site management and all issues relating to maintaining an effective online resource.
It is possible to mix and match any of the items listed to create your own bespoke course. This will allow you to target exactly the areas you are interested in knowing more about.
Requirements: This course is intended for those who are planning or who are already involved in the development or management of a Web site. All aspects of creating an effective Web site are covered and the course would suit all 'would-be' Webmasters. No previous knowledge required.
Contents:
Day one
- Design principles
- Successful online implementations
- Successful online brands
- Transferring a brand online
- What to avoid
- Ensuring customer expectation
- Identifying an audience
- Understanding an audience
- Providing relevant information
- Understand underlying data delivery mechanisms
- Example sites to critic (to be detailed)
- Usability
- Customer need and experience
- Ability to access content - different interfaces
- Limits and concerns of customer
- Reassuring customer via brand and quality of product
- Creating Wire-frames
- Navigation strategies - good practice
- Information hierarchies - ensuring minimum click through
- Determine core data
- Main menus and footer menus
- Deep hyperlinking
- Avoiding orphaned pages
- Online editorial/copy issues
- Differentiating information
- Key points
- Information flows and logical sequences
- Creating effective headings
- Shortening sentences
- Paragraph structures
- Active and passive writing
- Bullets and numbering
- Scrolling and inverted pyramid techniques
- Intuitive information structures
- Routes to information - keeping it flat
- Maximum clicks policy
- Creating a site map - menu options
- Creating a site map - using folders and files
top
Day two
- XHTML 1.0 transitional / Strict specifications
- Current and future developments
- XML, HTML 5, XHTML 2, style sheets, etc
- Keeping data separate from delivery mechanism
- Templates
- Databases and SQL queries
- Server side includes SSI
- Content delivery mechanisms - databases, content management systems
- Browser/platform compatibility issues
- Use of Metadata techniques and policies
- Accessibility issues - online readers - e.g. Jaws / Zoom Text
- Menu skipping - HTML and Flash
- Semantic Mark-up - Logical versus physical XHTML
- Relative font sizing
- Style sheet compatibility issues
- HTML validation tools
- Correct use of comment coding
- Naming conventions
- Version controlling
- PC/Apple Mac
- The use of colour 'Web safe' colours
- Navigation techniques using colour
- Readability
- Text and navigation strategic phrases
- Word repetition in text and navigation
- Practical introduction to chosen software
- Software problems/versions
- Homesite/Dreamweaver
top
Day three
- The use of images for Web sites
- JavaScript / Java / Flash, etc
- Screen resolutions - other devices
- DPI/PPI
- Screen sizes
- Scanning images
- Digital cameras
- Maximum file sizes and downloads
- Avoiding unnecessary scrolling
- Style sheet controlled images for navigation techniques - good practice
- Alternative text - good practice
- Using the GIFF image format
- Indexed colour and colour palettes
- Using colours
- Adding different colours to an existing palette
- GIFF 87a
- GIFF 89a
- Anti-aliasing
- LZW compression
- Interlacing
- Other issues
- Using the JPEG image format
- JPEG compression algorithm
- Hiding compression artefacts
- Problems with flat colour
- Progressive/standard encoding
- PNG
- TIFF
- PSD
top
Please to discuss your requirements.